The Shell "Brand Week"

During the Shell Brand Week this yearthe focus was one launching the new brand strategy for Shell globally, and guess who ran teh campaign in Pakistan, well you guessed it right but it was a team effort, in the absence of some key personal we did our best to launch the campaign which ran not exactly to our expactations but it was good enough to get declared as a success.

I cant leak the strategy here but you can get an idea about it at www.shell.com.pk